Know what every channel actually makes.
Manta brings retail, direct, marketplace, wholesale, and distributor data into one daily P&L. See the full path from gross sales to contribution margin by channel, customer, and SKU.
A profitable brand can still have unprofitable channels.
The number on the sales dashboard is only the beginning. Fees, discounts, returns, trade spend, freight, fulfillment, and product cost change what the brand keeps. When those costs live in separate systems, margin becomes a month-end interpretation instead of a daily operating signal.
The full margin story
Every cost has a place in the model.
Watch how gross sales become contribution margin, one deduction at a time.
See discounts, returns, and allowances before they become unexplained variance.
Attribute product cost and inbound freight to the SKUs that carry it.
Understand the channel after fulfillment, fees, and variable spend.
Start with the channel.
Compare the economics of DTC, retail, marketplace, distributor, and wholesale in the same view.
Follow the customer.
See which accounts create margin and which accounts consume it through trade, freight, or deductions.
Get to the SKU.
Find the products that create contribution and the products that only look healthy at the top line.