The financial truth layer for omnichannel brands.

Manta is the AI-powered financial operating partner built for consumer brands that operate across retail, DTC, and distributors simultaneously. You get a daily omnichannel P&L, an AI-generated 13-week cash forecast, and on-demand reporting, all from a single model that knows your business as well as you do.

Purpose-built for omnichannel consumer brands doing $5M–$150M.
A complete picture of margin, cash, and trade spend, updated in real-time.
The right-hand partner your CFO has always needed. Finally built.
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Core Product Pillars

Built around the financial work your CFO actually does.

Manta combines omnichannel P&L, trade recovery, cash forecasting, and agentic reporting into one live financial operating model.

YOUR CFO'S DAILY OPERATING MODEL

The answer to "where did our margin go?" before anyone has to ask.

01

Manta builds a daily management P&L across every channel — DTC, Amazon, retail, and wholesale — already accounting for channel fees, returns, COGS, inbound and outbound freight, trade spend, and deductions. The gross-to-net waterfall shows exactly where revenue is leaking at every stage, from gross sales to net contribution margin, by SKU, customer, channel, and retailer.

  • Daily contribution margin by SKU, channel, customer, and retailer — updated in real time.
  • Gross-to-net waterfall from gross revenue to net contribution, with every cost layer visible.
  • AI variance explanations that tell your CFO why margin moved, not just that it did.
  • Plan vs. actual tracking with alerts the moment a channel, SKU, or customer deviates from budget.

YOUR CFO'S TRADE INTELLIGENCE PARTNER

Know every dollar of trade spend before it hits your margin and recover what was wrongly taken.

02

Trade spend is the most mismanaged cost in consumer goods. Most brands discover deductions after they have already hit the P&L, with no clear link to the original promotion and no process to dispute invalid claims. Manta closes that gap entirely, planning, accruing, matching, and recovering trade spend as an active financial workflow, not a retrospective accounting exercise.

  • AI classifies every incoming deduction by type — scanback, billback, co-op, slotting, shortage, damage, or invalid — and matches it to its source promotion, invoice, and SKU.
  • Accrual engine estimates trade spend before deductions arrive so the P&L reflects reality in real time.
  • Invalid and unsupported deductions are flagged automatically, with dispute documentation generated and recovery workflows initiated.
  • Promotion ROI is calculated against actual sell-through data, not retailer estimates, so every trade investment is measured on its true return.

YOUR CFO'S FORWARD-LOOKING PARTNER

A 13-week cash forecast that knows your business and updates itself.

03

Inventory is cash in another form, and a cash forecast that does not account for expected trade deductions, open purchase orders, and retailer payment behavior is not a forecast, it is a guess. Manta builds a rolling 13-week cash forecast from live operating data and the AI engine updates it automatically as new information arrives. Your CFO stress-tests decisions in plain language and gets answers with the model already run.

  • AI-generated forecast built from your actual settlement schedules, retailer payment terms, deduction history, and open AP and AR.
  • Base, downside, and growth scenarios modeled simultaneously — stress-test any inventory buy, trade program, or payment delay.
  • Cash low-point alerts triggered before a shortfall becomes a crisis.
  • Natural-language scenario queries: "Can we place this PO next week without going below minimum cash?" answered instantly, with the model behind it.

YOUR REPORTING PARTNER

Tell Manta exactly what you need. It builds the report from live data.

04

Manta does not generate reports on a schedule and hope they are relevant. You describe the report — the scope, the audience, the format, the level of detail — and Manta assembles it from the live financial model in seconds. Board packs, investor updates, weekly margin summaries, channel performance reviews. Built on demand, from real numbers, without a single manual export.

  • Describe any report in plain language and receive a fully formatted output built from live data.
  • Board packs, investor memos, and operating reviews generated on demand — not from exported spreadsheets.
  • AI variance explanations included automatically: "Gross margin declined 2.8 points. Primary driver: a 6-point increase in trade deductions from Kroger, partially offset by improved DTC contribution."
  • Every figure in every report is traceable to its source transaction — no black boxes, no unexplained numbers.

Built for the full channel stack

Retail and DTC. Distributors and direct. One model. No gaps.

Selling through UNFI, KeHE, Kroger, Target, or Whole Foods introduces a layer of financial complexity with EDI data, depletion reports, vendor portal exports, retailer-specific cost structures, and 60 to 90-day payment terms, that most finance tools were never designed to handle. Manta ingests and normalizes all of it into the same financial model as your DTC and marketplace channels. Your CFO sees the complete picture, not the half that is easy to measure.

  • EDI 852 and 867 ingestion with automatic normalization into the canonical financial model.
  • Distributor depletion reports parsed and reconciled regardless of format — UNFI, KeHE, regional distributors.
  • Store-level sell-through and inventory velocity tracked so your team sees out-of-stock risk before it costs you the reorder.
  • Retailer-specific cost structures — trade spend rates, routing guide requirements, chargeback categories, and payment terms — mapped per account and reflected in the P&L.

The Problem

The more channels you add, the less your numbers tell you.

Running a consumer brand across retail, DTC, and wholesale is not a data problem. It is a reconciliation problem. Every channel produces revenue in a different format, on a different timeline, with a different cost structure. By the time your team has assembled a complete picture, the decisions that needed those numbers have already been made.

  • Trade deductions arrive weeks after the promotion ended, with no link to the original plan and no time to recover what was wrongly taken.
  • Retailer sell-through lives in vendor portals, EDI files, and distributor reports that never make it into the same model as your DTC numbers.
  • Your cash forecast does not account for open purchase orders, expected deductions, or the distributor running 30 days late on payment.
  • Your accounting team is still closing last month.

Your CFO's financial operating partner

One live model. Every channel. Every cost. Every decision.

Manta is not a dashboard your CFO checks, it is the financial partner that does the work before they arrive. Connect your platforms, accounting system, 3PL, retailer files, and distributor reports. Manta normalizes everything into a single canonical financial model that updates daily, accounts for every cost, and surfaces the answers your team needs before anyone has to ask.

  • A unified omnichannel P&L that includes retail, DTC, wholesale, trade spend, and true landed cost — not just revenue and fees.
  • AI that classifies deductions, refreshes the cash forecast, and flags margin anomalies continuously.
  • Agentic reporting that generates exactly what you need, in the format you specify, from live data.
  • Your CFO logs in and the model has already done the work.

How It Works

Operational in days. Built to run for years.

1

Connect Everything

Connect your ecommerce platforms, accounting system, 3PL, and ad platforms with one click. Upload EDI files, distributor depletion reports, deduction statements, freight invoices, and CSV files. Manta handles every format, including the ones that were never designed to be machine-readable.

  • One-click integrations for ecommerce, accounting, 3PL, and ad platforms.
  • Structured file ingestion for EDI, distributor reports, deduction statements, and freight invoices.
  • No data engineers, no custom development, no IT dependency.
2

Configure Your Model

A dedicated onboarding team walks your CFO through mapping SKUs, customers, channels, and cost rules. Define trade spend accrual rates, contribution margin definitions, and cash forecast parameters once. The model is yours, built to reflect how your business actually works.

  • Guided configuration for SKUs, customers, channels, GL accounts, and cost categories.
  • Trade accrual rates, margin definitions, and forecast parameters set once and applied continuously.
  • Dedicated onboarding support included in every plan — not a self-serve setup flow.
3

Run Your Business on Reality

Open Manta each morning to a live executive model — revenue, margin, cash, and plan variance — already updated and already explained. Ask for any report. Drill into any number. Make every decision with the full picture in front of you.

  • Live executive model updated every morning — revenue, margin, cash, and variance, already explained.
  • Drill from company level to channel, customer, retailer, and SKU in seconds.
  • On-demand reports generated from live data, ready to share without reformatting or manual work.

Integrations

Connected to every part of your financial stack.

Manta connects to the platforms omnichannel consumer brands actually run.

Ecommerce

Accounting / ERP

Ad Platforms

Banking

Your CFO deserves a right-hand partner. Not another tool to manage.

Every week your finance team spends assembling data, chasing deductions, and updating spreadsheets is a week they are not making decisions. Manta is the financial operating partner that omnichannel brands have always needed. One that holds the complete model, surfaces the answers, and gives your team the clarity to make decisions with confidence.

A complete omnichannel financial model that updates daily, without manual assembly.
AI that classifies, forecasts, and flags, so your team focuses on decisions, not data.
On-demand reporting that delivers exactly what you need, built from live numbers.
Dedicated support from onboarding through every stage of growth.
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Most brands have their first complete daily omnichannel P&L within 7 days of onboarding.